Who we are

Yingtong Betser

Active –Anglo Chinese Communications – is London based and was launched in 2001 by its founder Yintong Betser. Since her arrival in the UK in 1993, Yintong has worked with various prestigious British firms where she has gained valuable and extensive first hand experience in business and marketing.

Whilst managing Active, Yintong has completed an MA in Marketing to strengthen Active’s professionalism and expertise and to provide better services to Active’s clients.

Internationally trained colleagues in both China and the UK complement Yintong’s specialist knowledge and experience regarding both countries. This international network ensures successful operations for all of Active’s clients.

Chris McKellen
Active Consultant on Manufacture

Chris has a strong background in business management and has held several senior positions within multinational corporations. His expertise lies in improving productivity and strengthening competitive advantages, particularly through the application of lean techniques.

He has championed business improvement procedures across a number of d ifferent industries. During the late 1990’s, he developed a new world-class facility in Shanghai that produced automotive components for a major US corporation.

Chris is a regular contributor to technical journals on both China and manufacturing matters.